Microsoft Copilot Studio pricing and licensing explained
IC Guides · AI Agents · Work and business
Copilot Studio meters agent usage in Copilot Credits, and Microsoft publishes how many credits each feature uses. A classic answer is 1 credit, a generative answer 2, an agent action 5. Credits are pooled across the tenant, and when you reach 125% of prepaid capacity Microsoft disables custom agents. Staff who hold a Microsoft 365 Copilot licence use agents at no credit charge in employee facing scenarios, within fair use limits.
Who it fits
Organisations on Microsoft 365 who want agents in Teams, Outlook and SharePoint, or customer facing agents on the same platform. It is a build platform, so expect design and governance work. The credit price below comes from our tracker, because the licensing guide Microsoft links to is a separate document we did not read.
What Microsoft publishes
| Agent feature | Copilot Credits | At $200 per 25,000 credits (our arithmetic) |
|---|---|---|
| Classic answer | 1 | $0.008 |
| Generative answer | 2 | $0.016 |
| Agent action | 5 | $0.04 |
| Tenant graph grounding, per message | 10 | $0.08 |
| Agent flow actions, per 100 actions | 13 | $0.104 |
| Text and generative AI tools, basic, per 10 responses | 1 | $0.008 |
| Text and generative AI tools, standard, per 10 responses | 15 | $0.12 |
| Text and generative AI tools, premium, per 10 responses | 100 | $0.80 |
| Content processing tools, per page | 8 | $0.064 |
| Voice tier | Credits per minute | At $200 per 25,000 credits |
|---|---|---|
| Classic voice | 10 | $0.08 a minute |
| GenAI voice | 35 | $0.28 a minute |
| Premium GenAI voice | 75 | $0.60 a minute |
Microsoft states the voice rates include core agent activity. The dollar columns are ours, from the tracker’s capacity price. They exclude bring your model configurations, which are billed separately.
Microsoft’s examples, in dollars (our conversion)
| Example | Microsoft’s credit calculation | Dollars at $0.008 per credit |
|---|---|---|
| Website support agent with 4 classic and 2 generative answers per run, 900 customers a day | [(4×1)+(2×2)] × 900 = 7,200 credits a day | $57.60 a day, about $1,728 over 30 days |
| Sales agent with tenant graph grounding, using 4 generative answers plus 4 grounding, 100 unlicensed users | [(4×2)+(4×10)] × 100 = 4,800 credits a day | $38.40 a day |
| Order processing agent with 4 agent actions per order | 4 × 5 = 20 credits | $0.16 per order |
Microsoft notes a reasoning model adds the premium tool rate of 10 credits per 1,000 tokens on top of the feature rate, so reasoning can multiply the cost of a single answer.
What happens at the limit
At 125% of prepaid capacity, custom agents are disabled. A conversation in progress is not interrupted, but later attempts are rejected until capacity is raised or resets. Agent flows behave differently. When prepaid capacity is used up, new flow runs are blocked while the agent keeps working for other interactions, and enforcement resets monthly.
Pay as you go, linked to an Azure subscription, avoids enforcement because overage bills to Azure. Allocation also changes availability because an environment with its allocation keeps working when the tenant pool is exhausted, as Microsoft’s four environment example shows. Admins can set monthly limits per agent in the Power Platform admin center.
What is included for Microsoft 365 Copilot licence holders
Employee facing use is at no charge when the user holds a Microsoft 365 Copilot licence and the agent runs under that user’s identity, within fair usage limits Microsoft reserves the right to change. Microsoft lists two exceptions. Computer Using Agents are not included, and agent flows are free only when triggered by the “When an agent calls the flow” trigger. Other triggers use credits at the standard rate.
Where costs surprise you
One answer can draw several meters. A grounded generative answer used 12 credits in Microsoft’s example, six times a plain generative answer. Credits are also pooled, so one busy agent can exhaust capacity other teams planned on, unless you allocate by environment.
The agent can also switch off, so the 125% rule is a business continuity decision to make before launch and not after. A mixed audience of licensed and unlicensed users makes the bill depend on who asks.
How to test it
- Build the agent and run the Microsoft Copilot Studio agent usage estimator with your traffic assumptions.
- Run a pilot and read consumption by agent in the Power Platform admin center.
- Compare measured credits per conversation with the estimator, then multiply by your volume.
- Set per agent monthly limits and decide in advance what should happen at 125%.
Questions to ask before you buy
- What is the current price per credit for our agreement, for packs and for pay as you go?
- Which of our users hold Microsoft 365 Copilot licences, and which scenarios are covered?
- How should we allocate capacity across environments?
- Do unused credits expire, and when does the pool reset?
- What happens to customer facing agents at the 125% threshold, and can we opt for pay as you go instead?
Sources
- Microsoft Learn, Billing rates and management, last updated 1 October 2026, checked 12 October 2026. Source for all credit rates, examples and enforcement rules.
- Microsoft, Copilot Studio Licensing Guide, linked from the Learn article. Not read. The $200 per 25,000 credits capacity price comes from the IC tracker, so confirm it there.
- IC AI Agent Pricing Tracker, Microsoft row.
Dollar figures are our arithmetic from the tracker’s capacity price. We did not test the product. Send a correction.
IC Lab · AI Agent Pricing Tracker
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Every entry links to the vendor’s pricing page and shows the date we checked it. Open the tracker, or get major pricing changes by email every Friday in TalkHead.
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