Salesforce Agentforce pricing and flex credits explained

IC Guides · AI Agents · Work and business

By IC Lab Desk · Edited by Yajush Gupta · How we report

Salesforce sells Agentforce under four consumption and licence models. Flex Credits meter every action at $0.10. Conversations charge a flat $2. User licences cover employees. A Help Agent resolution is $2. You cannot mix Flex Credits and Conversations in the same org, so the choice is a contract decision, not a setting. The break even between the first two is 20 actions per conversation.

Who it fits

Companies already on Salesforce who want agents acting on CRM data. Salesforce lists Foundations as a free starting point for any use case. Platform entitlements and Data 360 credits are separate costs the examples exclude.

What Salesforce publishes

Model	Published price	Scope and limits
Flex Credits	$500 per 100,000 credits	Customer and employee facing agents, voice. A standard action is 20 credits ($0.10). A voice action is 30 credits ($0.15). Credits are fungible across actions, prompts, translations and voice actions.
Conversations	$2 per conversation	Customer facing agents only. Cannot run alongside Flex Credits in the same org. Not available on PayGo or Pre-Commit.
Agentforce User License	$5 per user per month	Requires Flex Credits. Metered employee usage. Limited CRM objects.
Agentforce add ons	$125 per user per month (Sales, Service, Field Service). $150 for Industries.	Unmetered employee agent usage for licensed users.
Agentforce 1 Editions	From $550 per user per month	Add on included, plus 2.5 million Flex Credits per org per year.
Help Agent	$2 per qualifying resolution	Listed in the pricing comparison table. Actions and Data 360 queries included, per our tracker row.
Salesforce Foundations	$0	Builder, Prompt Builder, Agent Script and other tools. Usage is separate.

Buying models

Model	How it works
Pre-Purchase	Buy a set amount for the full term and pay upfront. Usage draws down a balance.
Pre-Commit	Commit to a baseline with no upfront payment, billed monthly in arrears, true up at term end if usage is below commitment. Salesforce says it is widely available later this year.
PayGo	No commitment. Billed monthly in arrears for what you use.

Per the FAQ, if you exceed your Flex Credit balance there is no overage penalty. Your contracted rate applies, billed monthly in arrears. Unused credits do not roll over into later terms.

Worked examples (our arithmetic on Salesforce’s published rates)

Scenario	Calculation	Result
One 100,000 credit pack	100,000 ÷ 20 credits per action	5,000 standard actions for $500
Salesforce’s example, “Where is my order”, 2 actions, 20 requests a day	40 credits × 20 × 30 = 24,000 credits	$120 a month
The same 600 requests on Conversations pricing	600 × $2	$1,200 a month
Break even, Flex vs Conversations	$2 ÷ $0.10 per action	20 actions per conversation
Break even, add on vs Flex for one employee	$125 ÷ $0.10 per action	1,250 standard actions per user per month
Agentforce 1 Edition credit allowance in dollars	2,500,000 ÷ 100,000 × $500	$12,500 a year per org
Salesforce example, voice, 4 actions per call, 300 calls	120 credits × 300 = 36,000 credits	$180 a month

Salesforce’s examples state they exclude Data 360 credits and other consumption services, and that actual usage will vary. The break even rows are our calculations and ignore platform licences.

Where costs surprise you

Actions per case drive the bill. A resolution that takes ten actions costs about $1 on Flex Credits, and Salesforce’s examples use 2 to 5 actions, so measure yours. The $2 conversation is cheaper than Flex only if conversations use more than 20 actions, which would be unusual. A flat fee suits predictable budgets and not low cost.

Salesforce states Flex Credits and Conversations are not supported in the same org, and switching means swapping all Conversation SKUs. The Help Agent price depends on what qualifies as a resolution and its time window, so ask for that in writing. Entitlements and Data 360 are extra, which means the agent price is not the project price.

How to test it

1. Start on Foundations or a PayGo trial with Digital Wallet, which Salesforce says is provided free for usage based products.
2. Set Digital Wallet threshold alerts before you open the agent to customers.
3. Count actions per resolved case on 100 real cases.
4. Multiply by $0.10 per standard action and compare it with $2 per conversation and $2 per Help Agent resolution.

Questions to ask before you buy

1. How many actions does a typical case use in our setup, and what does the rate card say about each?
2. Which model is cheaper at our volume, and what does switching cost?
3. What are the resolution time windows and exclusions for the Help Agent?
4. Which platform entitlements and Data 360 credits are required?
5. When does Pre-Commit become available to us, and what is the true up rule?

Sources

• Salesforce, Agentforce pricing, checked 12 October 2026. Source for all published rates, buying models, FAQ answers and the five worked examples.
• Salesforce, Agentforce rate card, linked from the pricing page. Not read.
• Salesforce, Help Agent pricing. Source for the $2 resolution, via our tracker row.
• IC AI Agent Pricing Tracker, Salesforce row.

The pricing page says it is for information only and subject to change. We did not test the product. Send a correction.

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