AI in marketing
Reporting on AI in European marketing, for marketing directors, growth leads and founders running acquisition.
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When a chatbot claims to understand human hesitation
Clementine AI promises more sensitive hearing care conversations, but zero missed calls does not prove it understands hesitation.
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How AI models describe four real businesses
AI models can flatten business positioning when brand context is thin.
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How AI systems mention, cite, and recommend brands
AI brand visibility depends on being mentioned, cited and recommended consistently.
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Most web traffic may be bots. Is your ad data still usable?
Bot and AI-agent traffic make advertising measurement harder, but not useless.
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How to audit a brand-safety blocklist
Brand-safety blocklists can waste ad spend by blocking suitable news coverage.