Author

Yajush Gupta

Yajush Gupta is the Founding Editor and Business Journalist behind IndustryContents, covering how AI is changing European companies, industries, and the decisions shaping business transformation. He began his career at Reuters as a financial and business correspondent. His reporting has covered e-commerce, financial markets, and international business across Europe, Australia, and the US.

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Stories by this author

Industry Intelligence, Europe

Is behavioural science becoming AI’s next product category?

AI Agents Are Learning to Read Emotion. Can They Prove It Works?

September 6

6–9 minutes
Retail & Commerce, Europe

Rezolve Ai Shows Why Enterprise Sales Still Needs Middlemen

Rezolve Ai is using acquisitions, cloud platforms and systems integrators to reach large customers.

September 1

8–11 minutes
Retail & Commerce, Europe

The Missing Data Keeping AI Shopping Agents From Knowing You

AI assistants remember desires. Retailers log receipts. The race to bridge that gap is rebuilding e-commerce.

August 27

8–12 minutes
Europe, AI Tools & Workflows

Inside Europe’s New Market for Shadow AI Monitoring

As employee AI use spreads beyond procurement, specialist firms and security platforms are competing to make it visible and governable.

August 24

6–10 minutes
Europe, AI Adoption & Operations

European ESG Software Was Built on Regulation. Now AI Must Sell It

Law that built Europe's ESG software market stopped requiring most companies to buy it. Now AI has to do the selling.

August 22

7–11 minutes
Europe, AI Adoption & Operations

How AI Is Repricing Nordic SaaS

AI is not necessarily killing SaaS. It is changing who captures the value around the software.

August 19

6–9 minutes
AI Tools & Workflows

What Video Commerce Must Deliver to Pay for Itself

Shoppers responding isn't the question, it's whether the numbers justify the spend.

August 10

4–6 minutes
Retail & Commerce

Why Online Retail Still Needs a Confidence Layer

Why Online Shoppers Buy Three Sizes and Return Two

August 4

9–13 minutes
Retail & Commerce, Legal

Why Payment Checks Still Miss Identity Fraud

AI lowered the cost of deception. Now companies are rethinking how they verify trust.

August 3

8–11 minutes
AI Tools & Workflows

How to Set Up Hermes Agent on a VPS

A step-by-step walkthrough for setting up Hermes Agent, the open-source AI agent from Nous Research.

August 1

13–19 minutes