Marketing & mediaWhen a chatbot claims to understand human hesitation
Clementine AI promises more sensitive hearing care conversations, but zero missed calls does not prove it understands hesitation.
6 min readMarketing & Media
AI in marketing and media, covering attribution, media buying, customer acquisition, brand safety, content workflows and evidence-led growth tests.
Marketing & media
Marketing & mediaHow AI models describe four real businesses
AI models can flatten business positioning when brand context is thin.
11 min read
Marketing & mediaHow AI systems mention, cite, and recommend brands
AI brand visibility depends on being mentioned, cited and recommended consistently.
11 min read
Marketing & mediaMost web traffic may be bots. Is your ad data still usable?
Bot and AI-agent traffic make advertising measurement harder, but not useless.
7 min read
Marketing & mediaHow to audit a brand-safety blocklist
Brand-safety blocklists can waste ad spend by blocking suitable news coverage.
11 min read