How one rental platform turned ChatGPT citations into paid trials
Vendor says AI search supplies about 25% of TreeHouse conversions. Share, not lift.
10 min readTag: AI Search & GEO
Generative engine optimization and AI search, how brands get mentioned, recommended or ignored by ChatGPT, Claude and other LLMs.
The ad that won ChatGPT wasn’t an offer. It was a question.
A founder's A$500 ChatGPT ad test drew seven leads. The small sample leaves the result uncertain.
10 min readHow AI models describe four real businesses
AI models can flatten business positioning when brand context is thin.
11 min readHow AI shopping agents read product ratings and reviews
AI shopping agents may weigh ratings and reviews differently from human buyers.
11 min readHow AI systems mention, cite, and recommend brands
AI brand visibility depends on being mentioned, cited and recommended consistently.
12 min readMost web traffic may be bots. Is your ad data still usable?
Imperva's bot-traffic figure doesn't measure ad fraud. Advertisers need separate evidence of invalid activity.
8 min read