Get our best reporting in TalkHead, our weekly newsletter, to see how businesses put AI to work, what it costs and what the results show.
Financial servicesAI agent payments are going live, but liability remains unresolved. Chargebacks911 founder Monica Eaton says evidence of what customers authorised must be independently verifiable.
12 min read
Financial servicesFinancial advice measures its training in hours and scores. TODAY's AI clients, which object and hang up, show how far the measuring
10 min read
AI tools & workflowsVienna-based reebuild turns construction invoices and delivery notes into a searchable price history so buyers can look up what they paid for
7 min read
Industry intelligenceA chatbot is awake at 2am when nobody else is. I wanted to know who answers when the conversation turns serious.
10 min readSee what businesses tested and what happened next.
Retail & commerceKruidvat's team turned a cart friction signal into a sticky checkout test in about 30 minutes. Kameleoon reports 1.3% more checkout starts and 1.0% higher conversion.
Read the experiment →
Retail & commerceNo holdout, no answer. We call that a company report.
Read the experiment →
Retail & commerceASOS reports a 140 basis point conversion lift from personalised search, worth about £31 million annualised. The test design, sample and confidence interval are not public.
Read the experiment →
Retail & commerceSmartphonehoesjes.nl reports about 90 experiments in five months, with an AI jury preparing verdicts in about five minutes. Return rates and extra metrics still needed a human.
Read the experiment →
Financial servicesAllianz Benelux randomised 45,685 renewal customers. Lont reports 100 day churn of 11.4% with personalised video against 12.8% with the standard email.
Read the experiment →
Retail & commerceSweaty Betty tested AI product highlights on matched yoga and running products. Athos Commerce reports 80% more yoga revenue than the control.
Read the experiment →
Retail & commercePaulmann gave half its search traffic to AI semantic search for six weeks. Mastercard Dynamic Yield reports 26% higher revenue among exposed users.
Read the experiment →
Retail & commerceKaraca split traffic across 50 German product pages. Cypien reports conversion rising from 1.28% to 1.37%.
Read the experiment →
Retail & commerceSpeed Kit reports 9.65% higher conversion in BOXIO's 50/50 split test, with no sample size published.
Read the experiment →