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style="padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66%"> <style> .wp-block-query-title{font-family:'Poppins',sans-serif !important;text-transform:none !important;letter-spacing:-0.02em !important;} .wp-block-term-description,.wp-block-term-description p{font-family:'Poppins',sans-serif !important;text-transform:none !important;font-variant:normal !important;font-style:normal !important;letter-spacing:normal !important;font-size:1rem !important;line-height:1.6 !important;color:#5E5A51 !important;max-width:60ch;} </style> <h1 style="font-weight:700;text-transform:none;margin-bottom:var(--wp--preset--spacing--20)" class="wp-block-query-title">Category: <span>Marketing & Media</span></h1> <div style="color:#5E5A51;font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.227), 1rem);text-transform:none" class="wp-block-term-description has-text-color"><p>Attribution, brand protection and the new economics of winning a customer when everyone has the same tools.</p> </div> <hr class="wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide" style="background-color:#DCD6C8;color:#DCD6C8;margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--30)"/> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-c593dbc8 wp-block-post-template-is-layout-flow"><li class="wp-block-post post-1136 post type-post status-publish format-standard has-post-thumbnail hentry category-ai-for-marketing tag-featured tag-llm"> <div class="wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%"><figure class="wp-block-post-featured-image"><a href="https://industrycontents.com/language-models-flatten-brand-positioning/" target="_self" ><img width="1200" height="675" src="https://industrycontents.com/wp-content/uploads/2026/07/aww-3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How AI Models Describe Four Real Businesses" style="aspect-ratio:1200/621;width:100%;object-fit:cover;" decoding="async" fetchpriority="high" srcset="https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/aww-3.jpg?w=1200&ssl=1 1200w, https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/aww-3.jpg?resize=300%2C169&ssl=1 300w, https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/aww-3.jpg?resize=1024%2C576&ssl=1 1024w, https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/aww-3.jpg?resize=768%2C432&ssl=1 768w" sizes="(max-width: 1200px) 100vw, 1200px" data-attachment-id="1341" data-permalink="https://industrycontents.com/language-models-flatten-brand-positioning/aww-3/" data-orig-file="https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/aww-3.jpg?fit=1200%2C675&ssl=1" data-orig-size="1200,675" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","alt":""}" data-image-title="What AI says about your business" data-image-description="" data-image-caption="" data-large-file="https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/aww-3.jpg?fit=1024%2C576&ssl=1" /></a></figure></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><div class="taxonomy-category wp-block-post-terms"><a href="https://industrycontents.com/category/ai-for-marketing/" rel="tag">Marketing & Media</a></div> <h2 style="font-weight:700;text-transform:none;margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--10)" class="wp-block-post-title"><a href="https://industrycontents.com/language-models-flatten-brand-positioning/" target="_self" >How AI Models Describe Four Real Businesses</a></h2> <div style="color:#4A4A47;font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.318), 1.05rem);line-height:1.5" class="wp-block-post-excerpt has-text-color"><p class="wp-block-post-excerpt__excerpt">When a buyer asks a chatbot who you are, it answers in its own words. The part it drops is often the…</p></div> <div class="wp-block-group ic-card-meta is-layout-flex wp-container-core-group-is-layout-19b614fa wp-block-group-is-layout-flex" style="padding-top:var(--wp--preset--spacing--20)"><div class="ic-date wp-block-post-date"><time datetime="2026-07-27T15:50:13+02:00">July 27</time></div> <div class="ic-read-time wp-block-post-time-to-read">10–14 minutes</div></div> </div> </div> </li><li class="wp-block-post post-780 post type-post status-publish format-standard has-post-thumbnail hentry category-ai-for-marketing tag-featured"> <div class="wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%"><figure class="wp-block-post-featured-image"><a href="https://industrycontents.com/ai-mention-vs-recommendation/" target="_self" ><img width="1200" height="675" src="https://industrycontents.com/wp-content/uploads/2026/07/Adobe-Express-file.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How AI Systems Mention, Cite, and Recommend Brands" style="aspect-ratio:1200/621;width:100%;object-fit:cover;" decoding="async" srcset="https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/Adobe-Express-file.png?w=1200&ssl=1 1200w, https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/Adobe-Express-file.png?resize=300%2C169&ssl=1 300w, https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/Adobe-Express-file.png?resize=1024%2C576&ssl=1 1024w, https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/Adobe-Express-file.png?resize=768%2C432&ssl=1 768w" sizes="(max-width: 1200px) 100vw, 1200px" data-attachment-id="2311" data-permalink="https://industrycontents.com/ai-mention-vs-recommendation/adobe-express-file-13/" data-orig-file="https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/Adobe-Express-file.png?fit=1200%2C675&ssl=1" data-orig-size="1200,675" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","alt":""}" data-image-title="AI brand equity" data-image-description="" data-image-caption="" data-large-file="https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/Adobe-Express-file.png?fit=1024%2C576&ssl=1" /></a></figure></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><div class="taxonomy-category wp-block-post-terms"><a href="https://industrycontents.com/category/ai-for-marketing/" rel="tag">Marketing & Media</a></div> <h2 style="font-weight:700;text-transform:none;margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--10)" class="wp-block-post-title"><a href="https://industrycontents.com/ai-mention-vs-recommendation/" target="_self" >How AI Systems Mention, Cite, and Recommend Brands</a></h2> <div style="color:#4A4A47;font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.318), 1.05rem);line-height:1.5" class="wp-block-post-excerpt has-text-color"><p class="wp-block-post-excerpt__excerpt">Being mentioned is not being recommended. The gap between the two decides who the model sends the buyer to.</p></div> <div class="wp-block-group ic-card-meta is-layout-flex wp-container-core-group-is-layout-19b614fa wp-block-group-is-layout-flex" style="padding-top:var(--wp--preset--spacing--20)"><div class="ic-date wp-block-post-date"><time datetime="2026-07-23T13:57:34+02:00">July 23</time></div> <div class="ic-read-time wp-block-post-time-to-read">10–14 minutes</div></div> </div> </div> </li><li class="wp-block-post post-663 post type-post status-publish format-standard has-post-thumbnail hentry category-ai-for-marketing tag-advertising tag-trending"> <div class="wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%"><figure class="wp-block-post-featured-image"><a href="https://industrycontents.com/ai-agent-traffic-ad-spend/" target="_self" ><img width="1200" height="675" src="https://industrycontents.com/wp-content/uploads/2026/07/tractor2-4-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Measuring Advertising When Web Traffic Is Mostly Bots" style="aspect-ratio:1200/621;width:100%;object-fit:cover;" decoding="async" srcset="https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/tractor2-4-1.jpg?w=1200&ssl=1 1200w, https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/tractor2-4-1.jpg?resize=300%2C169&ssl=1 300w, https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/tractor2-4-1.jpg?resize=1024%2C576&ssl=1 1024w, https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/tractor2-4-1.jpg?resize=768%2C432&ssl=1 768w" sizes="(max-width: 1200px) 100vw, 1200px" data-attachment-id="1313" data-permalink="https://industrycontents.com/ai-agent-traffic-ad-spend/tractor2-4-2/" data-orig-file="https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/tractor2-4-1.jpg?fit=1200%2C675&ssl=1" data-orig-size="1200,675" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","alt":""}" data-image-title="AI agent advertising" data-image-description="" data-image-caption="" data-large-file="https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/tractor2-4-1.jpg?fit=1024%2C576&ssl=1" /></a></figure></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><div class="taxonomy-category wp-block-post-terms"><a href="https://industrycontents.com/category/ai-for-marketing/" rel="tag">Marketing & Media</a></div> <h2 style="font-weight:700;text-transform:none;margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--10)" class="wp-block-post-title"><a href="https://industrycontents.com/ai-agent-traffic-ad-spend/" target="_self" >Measuring Advertising When Web Traffic Is Mostly Bots</a></h2> <div style="color:#4A4A47;font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.318), 1.05rem);line-height:1.5" class="wp-block-post-excerpt has-text-color"><p class="wp-block-post-excerpt__excerpt">More than half your impressions never reach a person. But not all bots are wasted spend.</p></div> <div class="wp-block-group ic-card-meta is-layout-flex wp-container-core-group-is-layout-19b614fa wp-block-group-is-layout-flex" style="padding-top:var(--wp--preset--spacing--20)"><div class="ic-date wp-block-post-date"><time datetime="2026-07-21T02:23:26+02:00">July 21</time></div> <div class="ic-read-time wp-block-post-time-to-read">12–18 minutes</div></div> </div> </div> </li><li class="wp-block-post post-501 post type-post status-publish format-standard has-post-thumbnail hentry category-ai-for-marketing tag-brand-safety-blocklist tag-editors-pick"> <div class="wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%"><figure class="wp-block-post-featured-image"><a href="https://industrycontents.com/brand-safety-blocklist-ai-agents/" target="_self" ><img width="1200" height="675" src="https://industrycontents.com/wp-content/uploads/2026/07/aww.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="How to Audit a Brand-Safety Blocklist" style="aspect-ratio:1200/621;width:100%;object-fit:cover;" decoding="async" loading="lazy" srcset="https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/aww.jpg?w=1200&ssl=1 1200w, https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/aww.jpg?resize=300%2C169&ssl=1 300w, https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/aww.jpg?resize=1024%2C576&ssl=1 1024w, https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/aww.jpg?resize=768%2C432&ssl=1 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" data-attachment-id="1330" data-permalink="https://industrycontents.com/ai-token-costs-budget-overrun/aww/" data-orig-file="https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/aww.jpg?fit=1200%2C675&ssl=1" data-orig-size="1200,675" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","alt":""}" data-image-title="Advertiser auditing a brand safety blocklist that is overblocking legitimate news and content placements" data-image-description="" data-image-caption="" data-large-file="https://i0.wp.com/industrycontents.com/wp-content/uploads/2026/07/aww.jpg?fit=1024%2C576&ssl=1" /></a></figure></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><div class="taxonomy-category wp-block-post-terms"><a href="https://industrycontents.com/category/ai-for-marketing/" rel="tag">Marketing & Media</a></div> <h2 style="font-weight:700;text-transform:none;margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--10)" class="wp-block-post-title"><a href="https://industrycontents.com/brand-safety-blocklist-ai-agents/" target="_self" >How to Audit a Brand-Safety Blocklist</a></h2> <div style="color:#4A4A47;font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.318), 1.05rem);line-height:1.5" class="wp-block-post-excerpt has-text-color"><p class="wp-block-post-excerpt__excerpt">The words you block to look safe also bury clean inventory beside real news. You end up paying for it twice.</p></div> <div class="wp-block-group ic-card-meta is-layout-flex wp-container-core-group-is-layout-19b614fa wp-block-group-is-layout-flex" style="padding-top:var(--wp--preset--spacing--20)"><div class="ic-date wp-block-post-date"><time datetime="2026-07-19T16:59:08+02:00">July 19</time></div> <div class="ic-read-time wp-block-post-time-to-read">10–15 minutes</div></div> </div> </div> </li></ul> </div> <div style="height:var(--wp--preset--spacing--40)" aria-hidden="true" class="wp-block-spacer"></div> <nav class="wp-block-query-pagination is-content-justification-space-between is-layout-flex wp-container-core-query-pagination-is-layout-e2853e1a wp-block-query-pagination-is-layout-flex" aria-label="Pagination"> <a href="/category/ai-for-marketing/?query-page=1" class="wp-block-query-pagination-previous">Previous Page</a> <div class="wp-block-query-pagination-numbers"><a class="page-numbers" href="?cst">1</a> <span aria-current="page" class="page-numbers 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